Business Webtoon Business
WEBTOON Business
Strong in webtoon sourcing through strategic alliances with leading distribution agencies, enabling a steady pipeline of high-quality webtoons and webtoon IP.
Our webtoon business portfolio centers on securing or producing webtoon IP with partners—studios, web-novel communities, and distribution agencies—then supplying that content to overseas platforms and producers for local publishing. We also co-operate webtoon education programs in target markets and expand into secondary IP businesses built on webtoon IP.
01Webtoon Content
Distribution and Licensing
Distribution and Licensing
- We distribute sourced webtoon content, domestic and international, to global content platforms centered on Japan and Southeast Asia.
- We plan to expand next into India, the Middle East, and Europe.
02Co-creation of
Original Webtoon content
Original Webtoon content
- Production of original webtoon titles
- Outsourced webtoon production for global platforms and publishers
03K-Webtoon
Masters Academy
Masters Academy
- Under our licensed Webtoon Academy model, we establish and co-operate overseas webtoon training institutions, delivering standardized curricula and deploying certified instructors to cultivate professional creators.
- The resulting webtoon IP is secured and supported through our global commercialization and distribution network, enabling scalable content production and international market expansion.
04Expansion to
2nd IP Business
2nd IP Business
- Leverage webtoon and web-novel IP to expand into characters, games, merchandise, and screen adaptations (drama, film, etc.)
- Expand into conversion formats such as short-form dramas and animation based on adapted webtoons
Webtoon Content Distribution
We are building across the value chain: acquiring and producing webtoon content, establishing overseas distribution networks, and expanding webtoon academies into global markets.
Japan Market
- Publishing in Japan follows a multi-platform strategy that splits secured titles into adult and general segments.
- For adult content, we have an active supply agreement with DMM.com, the market’s most influential adult platform, and distribution is underway. For general content, we plan to contract with the platforms that offer the best publishing efficiency and the strongest leverage for future secondary IP expansion.
- Supplied titles are published on each platform to generate subscription and advertising revenue, while laying the groundwork to expand into secondary IP businesses such as film, drama, games, and character goods.
| Platform name | DMM.com |
| Contract | Supply agreement signed in April 2023 |
| Operator | 合同会社 DMM.com |
| Service launch | Founded in November 1999 as a video rental business |
| Key metric | 45.07 million members (as of February 2024). |
| Key features |
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Global Distribution
- Since signing a webtoon content supply agreement with Japan’s largest content portal, DMM.com, in 2023, we have been securing additional partnerships with online content platforms, ISPs, and publishers across multiple countries for webtoon content and license distribution.
- We are continuously expanding our target markets and partner network to position our company as a global hub for webtoon-driven content distribution.
Imported Content Distribution
- Beyond exporting Korean webtoons, we acquire rights to high-quality overseas webtoon, manga, and web-novel content and distribute it through our contracted global platforms. Our first title is Taiwan’s modern wuxia classic “The Legend of the Swordsmen of Shu Mountains (蜀山劍俠傳),” for which we hold overseas distribution rights and are expanding globally.
- We are also expanding supply from Japanese content platforms and publishers under distribution agreements, with plans to roll out Japanese manga content across Korea, Southeast Asia, India, and the Middle East.
Original Production
- To secure original webtoon IP, we are directly producing “Jangsaeng (長生),” a grand baduk saga written by Kim Se-young—one of Korea’s top story writers with credits including Tazza, Mr. Q, and Oh! Han River—and illustrated by the team behind the hit action-noir The Godfather of SEOUL. Selected in June 2024 by the Korea Creative Content Agency as a Content Specialized Guarantee work, the series is in production with planned serialization on Naver Webtoon and multiple overseas platforms, followed by investment from global OTT services for a drama or film adaptation.
- Going forward, we will selectively produce webtoon content only when it demonstrates strong competitiveness, securing high-quality titles and proactively driving secondary IP expansion.
| Title | Grand Baduk Saga, Jangsaeng (長生) |
| Synopsis | A webtoon series that dramatizes Go-related episodes surrounding real historical figures from about 150 years ago, reflecting the era’s turbulent backdrop and threading into the present day. Planned for domestic and overseas sale and serialization, followed by screen adaptation through investment from global OTT platforms. |
| Author | Kim Se-young |
| Selected works |
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| Author highlights |
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| Note | Widely recognized for solid, weighty storytelling with tightly constructed narratives that never meander. He has said that he "learned that weight from baduk (Go)." |
Webtoon Outsourcing
- Through our partnership with the Webtoon Association, we collaborate with many experienced, high-caliber creators and production teams. Leveraging this network, we take on commissions from overseas publishers and content media companies to produce webtoon titles as an outsourced service.
- As page counts and quality expectations have risen, production has shifted from solo artists to team-based studios built around lead creators. We have secured multiple such teams, enabling us to analyze each brief and match it with the optimal team to deliver the webtoon content.
01
Inbound
02
Needs Analysis
- Analyze the request scope and content
- Review feasibility, required quality level, and timeline
03
Matching
- Select the scenario writer
- Select the webtoon production team, considering art style, experience, and schedule
04
Production Management
- Manage each stage end to end: planning → script → storyboard → art → coloring → editing
- Oversee schedule and communications
05
Delivery
- Deliver the final webtoon files.
- Handle contracting and closing.
Webtoon Academy
Provide online and offline curricula and training content, and dispatch instructors to lead and support the development of local webtoon creators.
- In partnership with Korea’s top webtoon education institutions, establish and operate specialized overseas academies. Together with local partners, set up the "Global Webtoon Academy," deliver online/offline curricula and educational content, and dispatch instructors to lead and support creator training on the ground.
- We are preparing to establish “Webtoon Academy @ Vietnam” in partnership with VTC Online, Vietnam’s state broadcaster, targeting the second half of 2025, and "Webtoon Academy @ Bangladesh" with Link3 Technologies, the country’s leading ISP, targeting the first half of 2026. Beyond Singapore and Bangladesh, partners in Malaysia, the Philippines, and India have shown strong interest in establishing and operating webtoon academies in their countries, and we expect steady expansion.
- The Global Webtoon Academy goes beyond creator training. In each country, it builds and operates a local Webtoon Content Portal, uploads works by students and graduates to create debut opportunities, sparks a webtoon culture boom, and expands into a revenue-generating business in the local market.
- Outstanding works uploaded to the local portal are elevated to our Global Webtoon Platform and global distribution network for wider publishing in markets such as Korea, Japan, and Taiwan, helping creators grow as global authors and maximize earnings.
2nd IP Expansion
Produce secondary works such as films and dramas
Create and sell character merchandise
Develop games
- Beyond subscription and advertising revenue from Japan and Southeast Asia, secured webtoon IP serves as source material for secondary IP expansion across films, dramas, games, animation, and character merchandise, maximizing monetization.
- There is a growing trend of leveraging webtoons as source material for short-form dramas, and we are receiving inquiries from short-form production companies in Japan and China, expanding our business opportunities.