K-Webtoon Masters Academy Establishing local academies

Procedures for
Establishing Overseas

K-WEBTOON MASTERS ACADEMY

To establish a K-Webtoon Masters Academy franchise overseas, the process runs in sequence: market research → set up the educational entity and business plan → build infrastructure → local marketing and PR → visa and hiring management → official launch and operations → sustained growth and expansion.
01Market research
and target setting
  • Country selection: markets with active cultural-content consumption or demand for Hallyu.
  • Demand study: assess local demand for webtoon education and the presence of competing institutions.
  • Target definition: age groups, language, and education tracks (hobby/employment/pro-author, etc.).
02Local legal entity /
Franchisee establishment
  • Choose entity type: select a corporate form permitted to operate an educational institution under local law (LLC, corporation, etc.).
  • Business registration: register with the chamber of commerce or relevant government ministry.
  • Education accreditation (optional): some countries require registration as an “educational institution” to offer courses.
03Business
planning
  • Curriculum design: webtoon basics, storytelling, storyboards, Clip Studio usage, pro-debut track, etc.
  • Faculty composition: secure Korean professional creators or local experts (check visa issues).
  • Tuition and operating model: decide on offline/online/hybrid formats.
04Infrastructure
build-out
  • Secure facilities: classrooms, studios, community spaces.
  • Equip the space: display tablets, PCs, software (Clip Studio, Photoshop, etc.).
  • Localization needs: translate textbooks and localize curricula.
05Local marketing
and PR
  • Promote via SNS/YouTube and collaborations with local webtoon platforms.
  • Partner with local universities, art academies, and communities.
  • Offer trial lessons/open classes to drive acquisition.
06Visa and
employment management
  • Hire local staff and instructors: comply with labor laws and establish compensation structures.
  • For Korean instructors, obtain visas: cultural or employment visas as applicable.
  • Gradually transition instructor roles to trained graduates.
07Official launch
and operations
  • Run pilot classes: incorporate feedback and adjust.
  • Start official programs: issue certificates and connect top students to debut opportunities.
08Sustained
growth strategy
  • Provide debut opportunities in partnership with webtoon platforms.
  • Offer top graduates the chance to study the Masters Course in Korea.
  • Nurture in-house production teams within the academy → create original content → support global publishing in Korea, Japan, and beyond.